Marketing Management – Digital
Ontario College Graduate Certificate
2 Semesters / 1 Year
Douglas A. Smith Family School of Business
Key Details
Program Start Dates
January 2025
September 2025
January 2026
Please visit Ontario College Application Service to learn more about start dates.
Credential
Ontario College Graduate Certificate
Program Duration
2 Semesters / 1 YearProgram Contacts
David Kilgour
Program Coordinator / Professor
david.kilgour@cambriancollege.ca
International Admissions
mailboxadmissions@cambriancollege.ca
Program Overview
Your career in communications starts here
Learn the ropes of the growing public relations industry through a combination of virtual courses, classroom workshops, and hands-on assignments. Set your own pace on a career path that leads to a management position in public relations delivered with flexibility that suits your lifestyle. Our PR program covers communication strategies, event management, media relations, digital marketing, social media, and more.
You’ll explore a wide range of skills that include corporate communication, event planning and execution, strategic planning, writing for web, social media, print and broadcast media, and podcast production. Learn from industry professionals how organizations create and maintain engaging relationships with their publics.
Program Highlights
Program highlights
- Hands-on assignments and labs
- Gain real-world experience by planning and executing community events
- Develop social media skills and master digital marketing
- Learn how to create PR strategies across various platforms
- Cambrian is a member of the Canadian Public Relations Society and the International Association of Business Communicators
Admissions
Admission requirements
Applicants must be graduates of a diploma, advanced diploma, or degree program from an Ontario College or equivalent.
OR
Applicant must possess five years of work experience in a related field (or combination of education and work experience) as judged by the college to be equivalent. Applicants must submit a resume detailing their related experience and a cover letter outlining their competencies and preparedness for the program (any and all post-secondary transcripts must still be submitted).
International Student Admissions
Are you an international student? Learn more about additional requirements.
Learn moreProgram delivery
Program delivery
2024-2025
Winter term start
- Semester 1: Winter 2025
- Semester 2: Spring 2025
2025-2026
Fall term start
- Semester 1: Fall 2025
- Semester 2: Winter 2026
Winter term start
- Semester 1: Winter 2026
- Semester 2: Spring 2026
Program of Study
Program of study for 2025-26 Academic Year
| Semester 1 | Credits | |
|---|---|---|
| PRO 1132 | Public Relations Strategies | 3 |
| PRO 1134 | Media Relations | 3 |
| PRO 1130 | Event Planning & Theory | 3 |
| PRO 1117 | Digital Marketing I | 3 |
| COM 1161 | Communications Research | 3 |
| PRO 1135 | Public Relations Writing I | 3 |
| COM 1162 | Communications Design | 3 |
| Credits | 21 | |
| Semester 2 | ||
| PRO 1143 | Personal Branding | 3 |
| PRO 1144 | PR Agency | 3 |
| PRO 1145 | Public Relations Writing II | 3 |
| COM 1171 | Crisis Communications | 3 |
| PRO 1217 | Digital Marketing II | 3 |
| COM 1172 | Communicating Corporate Social Responsibility | 3 |
| PRO 1140 | Event Production | 4 |
| Credits | 22 | |
| Total Credits | 43 | |
Note:
Part-time students will be provided with a pathway to complete this program on a part-time basis.
Fees
Tuition Cost
Important Notice
Fees presented are estimates based on projections for future academic year(s) of study. Actual fees charged may differ from what is published here. A full detailed listing of all fees is available in myCambrian and updated annually no later than May 1 for the following academic year. Students in Academic Upgrading are responsible for any fees listed on their invoice each term.
Tuition and ancillary fees
Please see our fees page for the breakdown of tuition and mandatory ancillary fees by program and semester for both domestic and international students.
Books and supplies
Books and supplies may be required at the course level over and above what is estimated above. Please consult your professor/instructor for further information.
College may be more affordable than you think!
Have you said, “school can wait another year”? Don’t sacrifice your future any longer – you can do it!
Whether it’s fear, financial reasons, or something else that is impacting your decision to start school, we’re here to listen to you and help in any way we can!
Work-integrated learning (WIL)
Take your education beyond the classroom!
Cambrian programs blend academic learning, hands-on training, and community involvement opportunities to help you achieve your ultimate goal – your dream career. You’ll have the opportunity to apply your knowledge to real-world scenarios within and outside of the classroom through work-integrated learning. Whether it be a capstone project, co-op, practicum, preceptorship component, or placement, you’ll benefit from a practical, job-related experience before you graduate.
Work-integrated learning (WIL) resources
Your program may give you the opportunity to gain practical work experience through a capstone project, co-op, practicum, preceptorship component, or placement. Before starting your program it’s important to understand the differences between the opportunities as well as the requirements.
Field of Study
School of Creative Industries
Looking to further your craft and pursue a career where your creativity can lead to a fulfilling career? At Cambrian, a program in Creative Industries allows you to tap into your talents and develop skills that can allow you to pursue that ideal job. You’ll learn from industry professionals who have been able to create and succeed in the modern workplace.
Specific program pathways
College or university degree opportunities
If you are a graduate of this program, you may continue your studies at a college or university and you may receive credit(s) for your prior college education. Refer to Cambrian’s college and university agreement details for further information.
Career Outcomes
Need a career coach?
Explore how this program can lead to a great career! Cambrian’s Career Coach platform is a user-friendly, online tool that provides up-to-date and comprehensive labour market data to help you explore career options, salary expectations for the Greater Sudbury region, and more!
See where you'll be learning!
Minimum technology requirements
Success in this program requires that you come equipped with some program-specific technology requirements.
Minimum technology requirements
- Regular access to a computer with a reliable Internet connection
- Webcam and headset
- Personal computer
- Chromebook or higher with Intel Celeron N3060 – N3150 OR
- PC with operating system Windows 10 (preferred), with 64-bit Intel or AMD multicore processor, Intel i5 or AMD equivalent
- Graphics: Intel HD Graphics – Intel HD Graphics 400
- RAM: 4 GB (minimum for Chromebook), 8 GB or 16 GB (for PC with Windows 10)
- Storage: 16 GB – 32 GB SSD (for Chromebook), 100 GB free with 10 GB minimum for software installs
- Screen size: 11.6-inch, HD (1,366 x 768)
- Software: MS Office 2016, including Excel, MS Project (VDI), Sage50 (VDI)
Required software will be provided by Cambrian College. Instruction on how to obtain software will be provided to you. Some software that you may access as part of your program may not be compatible with every device. If you have any questions about these technology requirements, please email info@cambriancollege.ca or call (705) 566-8101, ext. 7303.
System requirements for assistive technology
To access the widest range of assistive technology (AT), a Windows-based computer is recommended.
- Recommended OS: Windows 10 or newer
- Recommended CPU: Intel or AMD multicore processor
- Recommended RAM: 8 GB
- Recommended storage for assistive technology: 8 GB of available hard drive of solid state drive space (please note this is not the total drive size and refers specifically to available space needed for assistive technology)
- Recommended audio: Speakers or headphones for text-to-speech and microphone for speech input
While Apple computers can provide many AT options, some specialized software may not be available/compatible with this platform. Please consult with the Glenn Crombie Centre for further details.
Bring your own device (BYOD)
Cambrian College has implemented a BYOD principle to both enrich the student learning experience in and out of the classroom and to ensure flexibility!
Ready to take the first step?
Start gaining the highest level of skills at Cambrian now – and you’ll be ready to take advantage of the many career opportunities waiting for you just around the corner. The future is yours!
Have Questions? We are here to help.
If you have any questions about programs, funding, OSAP, deadlines, student services, or anything else, reach out to our support team and we are happy to help!
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