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Programs

Marketing Management – Digital

DMGCSchool of Business

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Key Details

Program Start Dates

September 2024

January 2025

May 2025

Please visit Ontario College Application Service to learn more about start dates

Program Delivery

Flex / Full-time

Credential

Ontario College Graduate Certificate

Program Duration

2 Semesters

Program Contacts

Parvinder Arora

Dean, Schools of Business, Creative Industries and Information Technology

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705-566-8101 ext.6242
International Admissions
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Program Overview

3 students sitting in a computer lab with their laptops and talking to each other.

Create smart advertising to get customers to take notice and take action

Become a strategic marketer with expertise in the latest tools to help companies develop and launch effective digital marketing strategies and campaigns that increase profits, grow website traffic, get new customers, and more!

In this program, you’ll learn how best to use and manage digital advertising mediums (like social media networks, web pages, online streaming platforms, etc.) to create thoughtful campaigns that reach your target customers, make an impact, and influence them to perform an action that will make your strategy a success, like subscribing to a mailing list or purchasing a product. You’ll also learn how to analyze the effectiveness of campaigns and the many ways you can use internet search engines as a tactic in your marketing toolkit. 

Program Highlights

Program highlights 

  • Accelerated program so you can earn a one-year graduate certificate in as little as 8 months
  • Hands-on learning through case studies and an applied learning project
  • Taught by industry experts and seasoned faculty

Admissions

Admission requirements

Applicants must be graduates of a diploma, advanced diploma, or degree program from an Ontario College or equivalent.

OR

Applicant must possess five years of work experience in a related field (or combination of education and work experience) as judged by the College to be equivalent. Applicants must submit a resume detailing their related experience and a cover letter outlining their competencies and preparedness for the program (any and all post-secondary transcripts must still be submitted).

International Student Admissions

Are you an international student? Learn more about additional requirements.

Learn more

Program Delivery

Program delivery

2024-2025

Fall term start

SEMESTER 1: Fall 2024
SEMESTER 2: Winter 2025

Winter term start

SEMESTER 1: Winter 2025
SEMESTER 2: Spring 2025

Spring term start

SEMESTER 1: Spring 2025
SEMESTER 2: Fall 2025

Program of Study

Program of study for 2024-25 Academic Year

Plan of Study Grid
Semester 1Credits
MKT 2720Marketing Management3
MKT 3720Intro to Digital Marketing3
MKT 3721Marketing Research 3
COM 1901Business Communication3
MKT 4720Trends in Consumer Behaviour 3
MKT 4722Professional Selling3
BUS 2722CSR and Ethics3
 Credits21
Semester 2
MKT 3722Social Media Marketing3
MKT 3723E-Commerce Strategies3
MKT 3724Campaign Strategies3
MKT 4721Digital Brand Management3
MKT 4723Marketing Metrics and Analysis3
MKT 3725Marketing Communications3
BUS 4725Applied Learning Project4
 Credits22
 Total Credits43

Fees

Tuition Cost

Canadian Students

$6,071.74Estimated first year costView fee breakdown

International Students

$17,608.33Estimated first year costView fee breakdown

Important Notice

Fees presented are estimates based on projections for future academic year(s) of study. Actual fees charged may differ from what is published here. A full detailed listing of all fees is available in myCambrian and updated annually no later than May 1 for the following academic year. Students in Academic Upgrading are responsible for any fees listed on their invoice each term.

Tuition and ancillary fees

Please see our fees page for the breakdown of tuition and mandatory ancillary fees by program and semester for both domestic and international students.

Books and supplies

Books and supplies may be required at the course level over and above what is estimated above. Please consult your professor/instructor for further information.

College may be more affordable than you think!

Have you said, “school can wait another year”? Don’t sacrifice your future any longer – you can do it!

Whether it’s fear, financial reasons, or something else that is impacting your decision to start school, we’re here to listen to you and help in any way we can!

Work-integrated learning (WIL)

Take your education beyond the classroom!

Cambrian programs blend academic learning, hands-on training, and community involvement opportunities to help you achieve your ultimate goal – your dream career. You’ll have the opportunity to apply your knowledge to real-world scenarios within and outside of the classroom through work-integrated learning. Whether it be a capstone project, co-op, practicum, preceptorship component, or placement, you’ll benefit from a practical, job-related experience before you graduate.

Field of Study

School of Business

Cambrian’s School of Business offers a wide range of programs designed to ignite your potential. Create your own narrative with programs that combine classroom knowledge with real-world experience. Cambrian gives you the tools to succeed in the compelling and fast-paced business sector.

Learn more

Specific program pathways

College or university degree opportunities  

If you are a graduate of this program, you may continue your studies at a college or university and you may receive credit(s) for your prior college education. Refer to Cambrian’s college and university agreement details for further information.

media1Media2A radiology student Julia working with equipment.

Need a career coach?

Explore how this program can lead to a great career! Cambrian’s Career Coach platform is a user-friendly, online tool that provides up-to-date and comprehensive labour market data to help you explore career options, salary expectations for the Greater Sudbury region, and more!

See where you'll be learning!

Minimum technology requirements

Success in this program requires that you come equipped with some program-specific technology requirements.

Bring your own device (BYOD)

Cambrian College has implemented a BYOD principle to both enrich the student learning experience in and out of the classroom and to ensure flexibility!

Ready to take the first step?

Start gaining the highest level of skills at Cambrian now – and you’ll be ready to take advantage of the many career opportunities waiting for you just around the corner. The future is yours!

Have Questions?
We are here to help.

If you have any questions about programs, funding, OSAP, deadlines, student services, or anything else, reach out to our support team and we are happy to help!

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